Swipe Up Podcast 033: The Good, The Bad, + the Bankrupt with Adweek Journalist, Diana Pearl
Today, I am so excited to have Diana Pearl, a brand marketing journalist for Adweek, on the Swipe Up Podcast! I wanted to reach out to her because of her unique perspective on the good, the bad, and the bankrupt of harnessing influencers in brand marketing.
We break down:
-The GOOD: Harnessing influencers for non-profits + charity
-The BAD: Bachelor Nation + Instagram ads
-The BANKRUPT: High-end shoe brand goes bankrupt AFTER Kate Middleton endorsement
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